A social campaign to introduce a new line of Jeep vehicles to a more spontaneous, freedom-seeking, and youthful generation.
The goal was to find the best, most exciting road trips in all of America. Participants’ submitted their dream trip, and shared via Facebook and Twitter, to be voted on by the social media world. Contestants stood the chance to not only go on their journey, but to win a Jeep vehicle outright. The catch? Each trip could be no longer than 30 miles – a salute to the featured Jeep vehicles’ 30 MPG.