“Bloody Hour” was a one-off event in NYC, designed to create buzz around the final season of HBOs TV series, True Blood. The show’s actors, along with bloggers, social-media influencers and select fans were invited to attend.

In collaboration with illustrator Miriam Castillo, a 16-foot long, live artwork was created. Attendees interacted with it by dripping "blood" directly onto the canvas. The heads of the show’s two main characters were created as separate pieces, and auctioned off during the event.